Internet Marketing, Digital Marketing, Google Ads, Internet Advertising

Signage. Print. Web

Boldmedia Group is a full service signage company located in Gauteng, servicing all areas in South Africa, Botswana, Zimbabwe and Mozambique. Our mission is to provide customers with un-matched service levels and provide the very best sign solutions .Whether you need one sign or several hundred we, one of the leading signage companies in South Africa can advise you on the best materials and production methods! Our team is especially geared to towards corporates, where adherence to CI, is of paramount importance. We specialise in Franchise signage, and also provide rental solutions for Signage. Our service level as well as pricing, is un-paralleled in the industry. Talk to us about your signage requirements.

Campaign Development.

Powerful messages and unusual concepts are the core of our thinking for every client. We service a range of B2B and B2C clients, each requiring a specialist viewpoint and strategy in order to achieve their goals. We never repeat ideas, use templates or follow the standard industry model.

 

Advertising Design.

Our design team ensures that concepts are brought to life in an engaging and well thought-out implementation. We employ some of the best designers and developers in the industry, never compromising on the quality of our ideas and work. We would love to work with your brand.

Boldmedia Media Buying.

Part of our full-service offering includes the implementation of campaigns across media. We negotiate and purchase media such as billboard, signage, radio and digital advertising space on behalf of our clients, ensuring the best value and ROI for their buck. You matter, your business is our concern.

Boldmedia Media Planning.

Advertising isn’t only about designing cool adverts – it’s also about careful planning, strategising and implementation of campaigns. Every ad campaign must be placed in the right places, at the right times in order to get the highest exposure for your brand or product.

Our Service

Every client gets a project manager, whose job it is to ensure that the project is completed without a hitch. All our project managers are trained marketing experts with experience in the industry.

Our Quality

All of our design and development work is checked by the head of the department and the creative director before sending to the client. This means that the quality of our work is exceptionally high, always.

Our Innovation

We don’t just follow the same path that every agency does – our ideas are often completely crazy, but always fantastic. We take innovative approaches to everything we do, helping your brand stand out. We would like to work with your company

Our Structure

Over the years we’ve developed an approach to getting projects done, and how we charge, that is unique and offers incredible value to our clients. Our fees are standardised across the board – so you always know what you’re getting.

Brand Strategy Frequently Asked Questions

Why do I need a Brand Strategy?

Some of the topics covered within a Brand Strategy may seem rather abstract and you could end up feeling like your trying to catch a ball while blindfolded. Most Small to Medium Enterprise business owners are hard coded to only focusing on the inner workings of their products and services. They dump a list of features onto the reader but never clearly show value. If their product looks like everyone else’s, then the market would only compare them on a cost basis, eventually ending in a price war. A Brand Strategy involves discovering the intangible, the feeling that your market should experience when thinking of you. Businesses deal with people and emotion is a key aspect in their buying decisions. These clients may or may not understand the technical side of what you offer, but they trust their gut. Make sure to address their concerns, their needs and the final outcome that they desire. The products and services that you offer are only tools to the greater outcome that they desire. A Brand Strategy allows you to understand the value that offer and allows you to communicate it clearly to those that matter

How do we start a Brand Strategy?

We will send you the Brand Strategy document which includes a few specific questions about your company. The questions also include examples of answers so that you know what we expect. It gives you time to share the document with colleagues, mull it over and get to grips with the terminology. We you send a completed version of that document to us then we will add our comments and questions.

During this exploration phase the document may change hands two to five times until we have a good understanding of your marketing situation. We will then call you or set up a meeting to go through the document to finalise it. You will then receive the final version of the Brand Strategy. We will also share that document with our team since it would affect the corporate identity and copywriting for content.

Do we need to meet face-to-face to complete a Brand Strategy?

It is always great to meet our clients, but if you are based elsewhere in South Africa or on another continent then we can always run through the process using Skype, Email and standard telephone calls. Distance is not an issue in the era of the Internet.

Who needs to be involved in the feedback during the Brand Strategy process?

The most important people to involve in feedback would be senior management. One to five people would be perfect. You can also ask other personnel what they think about the company. It is important to combine the feedback from everyone into the document. Just remember to focus it on the marketing itself and not internal operational processes. It is all about external perception of the company.

How many times should a Brand Strategy be reviewed?

It’s important to take a fresh look at your Brand Strategy every year at least. It is not a fire-and-forget process. Your products and services may change, industry changes may occur or competitors may become more aggressive. If you have just started your company then you should revisit the Brand Strategy once a month since you may have picked up new insight into the market that you’re entering.

How long will it take to complete the Brand Strategy?

Based on our experience, it takes an average of a 7 to 15 business days to complete a Brand Strategy document. This includes the time taken by the client to provide feedback. We may request a telephonic or face-to-face meeting to finalise the document.

The Importance of Signage

A sign is both a visual business locator and product/service communicator used to promote the products or services it offers. Signage has become more extensive and innovative than ever before, and provides a vital and dynamic communication function in the overall media mix.

A business sign, is a normally a once-off expense item. Unlike other forms of media, business signs are exclusive and have the potential to be seen by customers 24/7, 365 days per year. It is imperative that signage communicates an attractive business image or business promise in order for the business to attract clientele. It is just as critical for today’s businesses to portray the correct image to passers-by’s, and to provide consumers with an appealing retail setting.

We as a signage manufacturer recognise that the primary objective of any signage is to draw the attention of prospective clients to your business and to convince them to “stop and see “what your business has to offer. Signage informs potential customers of your services and where it is located. Creating a sign for your business is therefore critical. Your design and overall message must be ‘easily seen and found’ by any and all of your future customers.

Street signage offers the opportunity to ‘attract and interact’ with each passing customers. A well-placed, highly visible sign, advertising your business is vital and you will be surprised by the amount of publicity it can generate.

Important Aspects to Consider

  • Your sign must be visible and easy to read for people who are driving and walking past your business.
  • A sign should not be viewed as an expense, but as a capital investment. When you factor in your  ROI (return on investment), signs are not expensive. An effective sign will most likely pay for itself many times over.
  • Present the image you want to project and what will attract customers and entice them to stop, shop, and buy.
  • A successful sign will communicate effectively and concisely. In as few words as possible, clearly communicate what you are selling.
  • Business signs are the least expensive, yet most effective, form of advertising for independent and national retail businesses.
Signage advertising can be considered as a necessary element in effective business marketing. For instance, using signs that include the logo or brand of your business is useful in re-inforcing your presence to your target audience. These are also beneficial in sending relevant information to your customers, and because you can practically put exterior signs outside your establishment, you can be certain that their advertising effects are not limited to your official business hours only.

The system, which is based on international standards, is briefly described as follows:

Informative-Fire Fighting: Square in shape with a white background and red border. The symbol must be in red and placed in the centre of the sign. Typical examples of such signs are the location arrow, fire extinguisher, fire hose, etc. Informative-General: Square in shape with a green background and white symbol centrally placed. Typical examples of such signs are those for first aid equipment, general direction arrows and direction to escape route, etc. Mandatory Sign: Round in shape with a blue background, with the symbol placed centrally and in white. Typical examples of such signs are those advising that certain pieces of protective clothing must be worn (e.g. goggles, respiratory protection, hand protection, etc). Prohibition Sign: Round in shape with a white background and a circular band and diagonal bar in red. The symbol must be black and placed in the centre of the sign without obliterating the cross-bar. Typical examples of such signs are those prohibiting smoking, fire and open flames, the use of cell phones, etc.  Informative Warning Sign: Triangular in shape with a yellow background and black triangular band. The symbol or words must be black and placed in the centre of the sign. Typical examples of such signs are those warning of the danger of explosion, electric shocks, slippery walking surface, etc.

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